HEALTHCARE FOR KIDS
Healthcare for Kids is a leading provider group in the pediatric space. They focus on children with high medical needs in a smaller, yet continuous setting with skilled nursing and therapists. They hired us for a complete rebranding overhaul to better connect with their audiences. The expectation was an organic and professional healthcare brand that would resonate with founders and patients.
![stratus work - hck.png](https://static.wixstatic.com/media/f0d8f1_7d50715be59c4f30934e4c928c6d08b4~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/stratus%20work%20-%20hck.png)
![HCK Strategy.gif](https://static.wixstatic.com/media/f0d8f1_9d57e8d3dea44c08a40548585f7324d3~mv2.gif/v1/fill/w_980,h_551,al_c,usm_0.66_1.00_0.01,pstr/%20HCK%20Strategy_gif.gif)
THE STRATEGY
Their space is highly fragmented and required a lot of research and strategic elements. We focused on setting clear differentiators and highlighted the areas they excel in in comparison to their competitors. We focused on their target audiences and the market channels that exist today.
![](https://static.wixstatic.com/media/f0d8f1_a0227624ba474da1accaf8e6659a6e0ef000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f0d8f1_a0227624ba474da1accaf8e6659a6e0ef000.jpg)
![stratus work - hck-2.png](https://static.wixstatic.com/media/f0d8f1_897922c6547b4ef59dbb3c06893ebe29~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/stratus%20work%20-%20hck-2.png)
![](https://static.wixstatic.com/media/f0d8f1_4d87bd8c237b4abbadf66648fa10bc59f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f0d8f1_4d87bd8c237b4abbadf66648fa10bc59f000.jpg)
![](https://static.wixstatic.com/media/f0d8f1_60ea259e2b1644eeb50422604cfe9386f000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/f0d8f1_60ea259e2b1644eeb50422604cfe9386f000.jpg)
![HCK Brand Guidelines.gif](https://static.wixstatic.com/media/f0d8f1_b9391967bef048bc90a190f046c787e5~mv2.gif/v1/fill/w_980,h_551,al_c,usm_0.66_1.00_0.01,pstr/HCK%20Brand%20Guidelines_gif.gif)
THE DESIGN
The design is an amalgamation of clean, crisp, and meaningful healthcare elements that embodies their care model. We meticulously crafted a design that resonated well with the leaders and their audiences.
![stratus work - hck-3.png](https://static.wixstatic.com/media/f0d8f1_671d204d782d4e2ba3fc1d0e762d333b~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/stratus%20work%20-%20hck-3.png)
![stratus work - hck-4.png](https://static.wixstatic.com/media/f0d8f1_93e4bc49dae948e192bf15f79433ed09~mv2.png/v1/fill/w_980,h_255,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/stratus%20work%20-%20hck-4.png)
READY FOR TAKEOFF!
Bringing all strategy, elements, and design pieces together is where we shine, ensuring a cohesive overall brand that launched into multiple channels with great efficiency and effectiveness.