VERANO
Verano requested our partnership to liven up their business plan and create a brand that was welcoming and exciting. They wanted to make sure it carried some geographic significance and looked modern.
THE SPACE
Clean, crisp, and welcoming vacation destination with a modern flare and a touch of geographical authenticity. This would help provide an all-around experience for the customer.
THE INSPO
Barcelona based, we wanted to bring the essence of the city into the design. From the city parks, the beautiful architecture, and to vibrant culture, Barcelona is a city that excites and creates a bold memory. The uniqueness and artistry exhibited throughout the city made it a clear focus for our team, and our partners were excited to carry the historic elements with their brand.
DIGITAL INTEGRATION
Our team creatively threaded the new brand into all digital channels, including social media, web, e-mail, and ad campaigns. This was seamless and agile release to ensure consistency existed in all channels.
THE BLUEPRINT
The brand guide is a comprehensive blueprint that enables the team to immediately tap into execution. It covers all phases of the project, from discovery and research, through a robust strategy roadmap. It provides the proper voice, tone, mission, vision, manifesto, and core values, and is ultimately tied by the incredible visual elements to help them thrive in the market.
READY FOR TAKEOFF!
We are excited and incredibly proud of the partnership formed with Verano. Today, they stand out in a heavily crowded market and continue to leave their mark on their audience and customers with an unforgettable experience.